Websites, SEO and Google Ads built to bring in real enquiries.
Catalyst Marketing Lab is a Singapore digital agency for SMEs and service businesses. We build the website, run the SEO and manage the Google Ads as one connected system — so your spend turns into calls, forms and email leads, not just traffic.
- Singapore-based agency, one accountable team
- Website + SEO + Google Ads under one roof
- Clear scope and honest pricing guidance
- Built for enquiries, not just good looks
Website looks decent but it does not bring enquiries.
SEO content is being written but it does not target buyer intent.
Google Ads budget gets spent without a proper landing page to convert it.
There's no real tracking for calls, forms or email enquiries.
The business owner can't actually tell what's working and what isn't.
Most Singapore SMEs aren't short of marketing — they're short of enquiries.
If any of this sounds familiar, your website, SEO and ads are probably running — they're just not working together.
Six core services. One team. One goal — more enquiries.
Pick the service that fits your situation, or combine them. Either way, the same team builds it and runs it.
Website Design
Who it's for: SMEs that need a professional website built to turn visitors into enquiries.
WordPress and Shopify builds designed around your services, your calls-to-action and your contact channels.
Learn moreSEO
Who it's for: Businesses that want long-term visibility on Google search.
Technical SEO, content and monthly link building aimed at buyer-intent keywords, not vanity rankings.
Learn moreLocal SEO
Who it's for: Businesses that depend on nearby customers and Google Maps.
Google Business Profile set-up, weekly posts, a review strategy and local citation clean-up.
Learn moreGoogle Ads
Who it's for: Businesses that want faster lead generation through paid search.
Keyword strategy, ad copy, landing page alignment and conversion tracking, managed every month.
Learn moreLanding Page Design
Who it's for: Campaigns where one focused page needs to convert traffic.
High-intent landing pages built for Google Ads, Meta Ads and email, with tracking wired in from day one.
Learn moreWebsite Maintenance
Who it's for: Businesses that need updates, security and small changes handled.
Monthly maintenance for WordPress and Shopify: plugins, backups, uptime and content updates.
Learn moreWhich service do you actually need?
A simple decision guide. Match your situation on the left to the practical next step on the right.
Website, SEO and Google Ads work best when they aren't treated as separate things.
Most agencies sell each channel on its own. Catalyst Marketing Lab connects the pieces, so paid traffic lands on a page that converts, organic traffic builds long-term, and every channel feeds the same enquiry ledger.
A good website
Gives visitors the confidence to enquire.
SEO
Brings long-term search visibility.
Google Ads
Brings faster traffic and intent.
Landing pages
Improve conversion of paid traffic.
Tracking
Shows you exactly what's working.
We understand how Singapore customers actually find and trust a business.
Local search behaviour, mobile-first browsing, fast response times and price-sensitive decisions all shape how we build and run your funnel.
Singapore SMEs and service businesses
Contractors, renovation, interior design
Google Maps and Google Business Profile
Call and enquiry tracking
Mobile-first Singapore users
Reviews, portfolio and clear pricing trust
A 5-step process — simple and manageable.
No long onboarding decks, no jargon. Just a clear path from first call to monthly improvement.
Understand your business
Short call to learn your services, customers, margins and current enquiry sources.
Audit your website, SEO or ads
Honest review of what's working and what's leaking time, traffic or money.
Recommend the right plan
Plain-English recommendation, clear scope, clear monthly cost. No bloat.
Build, optimise or launch
Website build, SEO programme or Google Ads launch, handled by the same team.
Track enquiries and improve monthly
Track calls and form enquiries. Monthly report shows what's bringing leads.
Practical pricing for Singapore SMEs — without bloated retainers.
Catalyst Marketing Lab sits in the practical middle: not the cheapest, not corporate-agency pricing. We quote based on what your project actually needs.
Website Projects
For SMEs that need a professional website build or redesign.
- WordPress or Shopify build
- Mobile-responsive, fast-loading
- Enquiry forms + call tracking set-up
- Basic on-page SEO foundations
SEO Monthly Plans
For businesses that want long-term ranking and content growth.
- Keyword and competitor research
- On-page and technical SEO
- Monthly content and backlinks
- Google Business Profile management
Google Ads Management
For businesses that want lead generation from paid search.
- Keyword strategy and ad copy
- Landing page conversion review
- Conversion and call tracking
- Monthly performance report
Website + SEO / Ads Bundle
For businesses that want the full system handled together.
- Website build or redesign
- Ongoing SEO or Google Ads
- Tracking + monthly reporting
- One contact, one invoice
Final pricing depends on website size, competition, technical condition, content requirements, ad budget and timeline. Get in touch with your situation for an honest estimate.
A practical Singapore agency — not the cheapest, not corporate.
We focus on the work that actually moves enquiries: site clarity, search visibility, ad efficiency and proper tracking.
We're building sharper playbooks for service businesses.
Catalyst Marketing Lab also works toward industry-focused solutions for renovation, interior design, contractors and home service providers. If you're in one of these spaces, the playbook gets sharper.
Common questions from Singapore SMEs
Straight answers, no fluff.
How much does a website cost in Singapore?
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A practical SME website typically costs from S$1,500 to S$6,000+, depending on the number of pages, design complexity, integrations (booking, payments, live chat) and content readiness. Catalyst Marketing Lab quotes based on what your project actually needs, not a fixed package.
Should I do SEO or Google Ads first?
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If you need enquiries within weeks, start with Google Ads. It's the fastest way to test demand and landing pages. If you have time and want traffic that doesn't depend on monthly spend, start SEO in parallel. Most SMEs run both together.
How long does SEO take?
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Most Singapore SMEs see ranking movement within 6–8 weeks and meaningful organic enquiries within 3–4 months. Local SEO and Google Business Profile work usually move faster, often inside the first 30 days.
Do I need a new website before starting SEO?
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Not always. If your current site loads reasonably fast, is mobile-friendly and can be edited, we can run SEO on top of it. If it's slow or built on a platform that blocks proper SEO set-up, a rebuild gives a much better return.
Can Catalyst Marketing Lab manage both website and ads?
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Yes. The same team builds the website, sets up tracking for forms and calls, and runs Google Ads and SEO. One contact, one invoice.
Do you provide monthly maintenance?
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Yes, for WordPress and Shopify sites: plugin updates, security patches, backups, uptime monitoring, small content changes and broken-link checks.